Coat and Convert Logo Coat and Convert

We Build Profitable Facebook Ads For Home Service Companies

We mainly work with painters and remodelers, but we serve other home service industries as well. You only pay for real, qualified leads. No binding contracts. One contractor per niche, per area.
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Coat and Convert Ads System

Booked Estimates
Not Just Leads

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Our Unique Approach: We Partner With You

Let's Focus.

The Old Way

  • Competing with 5+ contractors for shared leads on Angi/Thumbtack
  • Generic templates - a strategy you don't own and can't fix
  • Paying for brand awareness with zero accountability on leads
  • Paying a monthly retainer and you might not even get good results

The Coat & Convert Way

  • Meta-optimized campaigns built exclusively for your trade
  • In-depth research on your trade and industry
  • No binding contract
  • Only one contractor per niche, per area

Real results, real contractors.

Don't just take our word for it. See what other painting and remodeling business owners are saying about working with us.

Testimonial from Eco-Clean Painting

Eco-Clean Painting

Painting Partner

Testimonial from MJR Painting

MJR Painting

Painting Partner

Testimonial from Leading Edge Const.

Leading Edge Const.

Remodeling Partner

Testimonial from AM Painting

AM Painting

Painting Partner

Why Contractors Switch To Us

We aren't a lead marketplace or a generalized digital agency. We run a highly specific system.

What You're Using Now 😟 Shared leads from Angi/Thumbtack (competing with 5+ contractors per lead)
What You Get With Us 🚀 100% exclusive leads: only YOU get them
What You're Using Now 😟 Generic marketing agency that also serves dentists, lawyers, and restaurants
What You Get With Us 🚀 We mainly work with painters and remodelers, but serve other home service industries too
What You're Using Now 😟 Leads dumped in your inbox with no automated follow-up system
What You Get With Us 🚀 Automated follow-up + booking in under 60 seconds
What You're Using Now 😟 "Brand awareness" campaigns with absolutely no accountability
What You Get With Us 🚀 We track cost per booked estimate, not just cost per lead
What You're Using Now 😟 No market protection: your agency works with your competitor next door
What You Get With Us 🚀 Market exclusivity: we take ONE contractor per service area

The Growth Machine

The Blueprint for Predictable Booked Jobs

01

Campaign Architecture

We build custom audiences based on homeowner demographics, property data, and behavioral signals in your specific service area. No boosted posts. No spray-and-pray.

02

Conversion Focus Websites Since Targeted Facebook Ads

We produce conversion-focused landing pages paired with targeted Facebook ads built specifically for the painting and remodeling buyer. Every dollar is tracked, every creative A/B tested relentlessly.

03

Lead-to-Booking Automation

When a lead comes in, our system follows up via SMS and email within 60 seconds, pre-qualifies them, and books them directly on your calendar. You wake up to booked estimates, not a list of cold leads.

What's Included in
The System

Full marketing for less than one hire. Real results, real contractors.

  • Custom Facebook / Meta Ads - Full campaign management, creative, and scaling.
  • Conversion-Focused Landing Pages - High-converting pages built to turn Meta traffic into booked estimates.
  • Creative Production - Copywriting, image editing, and video ads crafted for your trade.
  • CRM & Automation - Instant SMS/Email follow-ups and automated calendar bookings.
  • Market Exclusivity - One contractor per service area. We never work with your competition.
  • Strategy & Reporting - Monthly ROI reviews and granular cost-per-acquisition tracking.

Meta Facebook Ads: Pay-Per-Lead Model

Our Meta ads system runs on a transparent pay-per-lead model. You only pay for real, qualified leads delivered directly to your pipeline - no retainer guesswork, no inflated agency fees.

The More You Commit, The Less You Pay Per Lead.

The more budget you put behind your campaigns, the more the algorithm can optimize and the more variables we can test. Higher commitment means lower cost-per-lead, more booked estimates, and a bigger pipeline. It's a compounding system, not a flat rate.

Limited Markets Available We currently have 4 open markets. Once your area is claimed, we refuse to take on competitors in your zip codes. It's completely off the table.