Why "Construction" Marketing is Different
Selling a $50 t-shirt is easy. Selling a $50,000 kitchen remodel requires something e-commerce stores don't need: Deep Trust.
Digital marketing for construction companies isn't just about "clicks." It's about convincing a stranger to let you into their home for 3 months. If your marketing doesn't scream "Professionalism" and "Safety," you will lose to the guy who does.
Step 1: The Foundation (Your Website)
Before you spend a dime on ads, look at your website. Does it look like it was built in 2010? If so, you are burning money.
The "Trust" Checklist
- ✔ Real photos of your team (No Stock Photos!)
- ✔ Address and License number in the footer
- ✔ A clear "Process" page that explains how you work
- ✔ Video testimonials
Step 2: The Long Game (SEO)
Search Engine Optimization (SEO) is how you build an asset that pays you forever. When you rank #1 for "Home Addition Companies [Your City]," you get leads every week without paying for them.
Key Focus Areas:
- Service Pages: Separate pages for Kitchens, Bathrooms, and Basements.
- Location Pages: Specific landing pages for the wealthy suburbs you want to target.
- Google Business Profile: Get reviews! This is the most critical factor for local ranking.
Step 3: The Short Game (Facebook & Google Ads)
Need leads tomorrow? That's where ads come in. But they have different purposes:
Google Ads
High Intent, High Cost.
People searching "Emergency Roof Repair" need you NOW. You pay more, but they close faster.
Facebook Ads
Interruption Marketing.
They aren't looking for a kitchen. You stop their scroll with a beautiful "Before/After" video. Lower cost per lead, but needs more nurturing.
Our Facebook Ad Strategy →How Much Should You Spend?
A common rule of thumb for remodeling businesses tackling $1M - $5M in revenue:
3% - 5% of Gross Revenue
If you want to grow, spend 5%. If you want to maintain, spend 3%.
Example: A $1M business should spend ~$50k/year (or $4k/month) on marketing.
Don't Be A Generalist.
We are a specialist marketing agency for Remodelers. We know the difference between a load-bearing wall and a partition wall.
Why Hire Specialists?